Case Study: Col Crawford

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Case Study: Col Crawford

Category : Case Studies

Tony Hilliger knows his competitors are just a phone call away. Mr Hilliger is the Financial controller at Col Crawford Motors, one of Australia’s
col-crawford-lifestyle-cars largest motor dealerships.Founded  in 1967, the company sells and services vehicles from 11 manufacturers.

The dealership is based in the Sydney suburb of Brookvale, with two further showrooms located in the Northern Beaches area and employees 230 people.

Mr Hilliger explained, “Col Crawford Motors represents 11 different vehicle franchises across our three sites. We are constantly adjusting our showroom environments, including moving desks and employees. Our old phone system required expensive cabling changes  to move employees, and forced us to have cabling contractors on-site every month. It was a rigid system that made our lives difficult, and we were burning money whenever someone changed desks.”

To eliminate the need for expensive IT specialists to carry out routine tasks, Col Crawford decided to upgrade to an IP based communications solution. After investigating several successful IP based projects, the management team shortlisted four vendors. At the end of a thorough RFP evaluation process, Col Crawford decided to partner with Mitel and Essential Data & Voice for the project.

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